How to Get Verified on Instagram in 2025
Getting that blue checkmark on Instagram is more than just a status symbol—it’s a powerful way to build credibility, protect your brand, and gain trust from your audience. Whether you're a public figure, content creator, business, or influencer, Instagram verification can take your online presence to the next level.
In this guide, we’ll walk you through how to get verified on Instagram in 2025, including eligibility requirements, best practices, and what to avoid to increase your chances of approval.
What Does Instagram Verification Mean?
Instagram verification is the process of obtaining the blue badge next to your profile name. This badge confirms that Instagram has authenticated your account as the official presence of a notable public figure, celebrity, global brand, or content creator.
Benefits of Instagram Verification:
- ✅ Builds credibility and authority
- ✅ Helps protect against impersonation
- ✅ Increases visibility in search results
- ✅ Boosts brand trust and engagement
- ✅ Access to exclusive features (like early tool access)
Who Can Get Verified on Instagram?
Instagram doesn't only verify celebrities. You may be eligible if:
- You’re a public figure, brand, or entity with a strong online presence
- Your account represents a real, unique person or business
- You are notable and highly searchable
Even small creators or entrepreneurs can get verified if they meet Instagram’s guidelines.
Instagram Verification Requirements (2025)
To be considered for verification, your account must be:
1. Authentic
It must represent a real person, brand, or registered business.
2. Unique
Only one account per person or brand can be verified (except for language-specific accounts).
3. Complete
Your profile must be public and have:
- A bio
- A profile picture
- At least one post
4. Notable
Your account must represent a well-known or highly searched-for person, brand, or entity.
How to Apply for Verification on Instagram
Follow these simple steps:
- Open Instagram and go to your profile.
- Tap the Menu (☰) in the top right.
- Select Settings & Privacy → Account Center
- Tap Meta Verified → then select Apply for Verification
Fill in the required details:
- Your full name
- Known as (stage or business name)
- Category (e.g., blogger, athlete, brand, etc.)
- Upload a government-issued ID (passport, driver’s license, etc.)
- Tap Submit
🕒 Instagram typically responds within a few days to a few weeks.
How to Increase Your Chances of Getting Verified
Even if you're eligible, Instagram doesn’t guarantee approval. Use the tips below to boost your chances:
1. Build a Strong Online Presence
- Appear in Google News, articles, interviews, or press releases
- Get mentioned on high-authority websites (not just social media)
2. Grow Your Followers Authentically
- Avoid buying followers or using engagement bots
- Focus on real engagement through valuable content and community building
3. Stay Active and Consistent
- Post regularly on Reels, Stories, and Feed
- Use hashtags and trends relevant to your niche
- Engage with your audience through comments and DMs
4. Get Featured in the Media
- Secure press coverage from credible news outlets
- Build a press kit or media page for your brand
5. Link to Your Instagram on Other Platforms
- Add your IG handle to your website, blog, YouTube, and LinkedIn
- This shows you're the official account of your brand
What If Your Request Gets Denied?
Don’t worry—it’s common.
You can reapply after 30 days. During that time, focus on:
- Boosting your media presence
- Cleaning up your profile
- Increasing engagement and visibility
📌 Note: Getting verified on Facebook and having a consistent brand identity across Meta platforms can help.
Can You Pay to Get Verified?
Yes—Meta introduced a paid verification option in select countries.
Meta Verified (as of 2025):
- Available on Instagram and Facebook
- Requires government ID and selfie video verification
- Offers added protection and support
💳 Cost: Around $11.99/month (web) or $14.99/month (mobile)
However, this does not guarantee eligibility for public figure verification—it’s more about identity verification and account security.
Things to Avoid (May Lead to Rejection)
- ❌ Buying followers or fake engagement
- ❌ Submitting false information
- ❌ Using unofficial names or impersonating others
- ❌ Having an incomplete or inactive profile
Instagram takes verification seriously. Repeated violations can result in account suspension or permanent removal of the badge.
Final Thoughts
Getting verified on Instagram can significantly boost your brand’s credibility, reach, and protection. While it’s not easy, it’s entirely achievable with the right strategy and consistent effort.
Focus on building your authority, growing your audience organically, and maintaining a professional online presence. Whether you apply for the free badge or opt for Meta Verified, 2025 is the perfect time to level up your Instagram game.