Best e.l.f. Products That Outperform Luxury Beauty — All Under $15
From sculpting contour wands to pore-blurring primers and plumping lip glosses, these TikTok-viral e.l.f. products prove you don’t need to spend a fortune for flawless results — and they’re all under $15.
Affordable Dupes Without Compromising Quality
With prices climbing everywhere, beauty lovers are turning to budget-friendly alternatives for their favorite makeup and skincare staples. Let’s be honest — no one wants to pay $70 for a foundation when there are cheaper options that perform just as well.
Drugstore Makeup Has Stepped Up Its Game
Today’s affordable beauty products rival high-end formulas in texture, finish, and wear time. Drugstore brands have mastered delivering quality without the luxury price tag — and e.l.f. is leading the charge.
e.l.f.: From Dupe Brand to Cult Favorite
Once considered only a “dupe” brand, e.l.f. has built its own cult following with innovative, high-performance products. They create affordable versions of fan-favorite items from Charlotte Tilbury, Milk Makeup, Glow Recipe, and Anastasia Beverly Hills — often with results that match or even beat the originals.
TikTok-Famous Beauty for Less
These e.l.f. best-sellers are backed by thousands of rave reviews and endless social media hype. From contour wands to skin-smoothing primers and juicy lip plumpers, we’ve rounded up the best e.l.f. products that give luxury brands a run for their money — all for $13 or less.
1. e.l.f. Pout Clout Lip Plumping Pen – Affordable Dupe for Tarte Maracuja Juicy Lip
Get a fuller, more luscious pout with the e.l.f. Pout Clout Lip Plumping Pen, a budget-friendly alternative to the Tarte Maracuja Juicy Lip. This non-sticky lip plumper delivers a high-shine, glass-like finish that enhances your lips without feeling heavy or tacky. Available in eight gorgeous shades, it’s perfect for everyday wear or a glam night out.
Why We Love It:
- Affordable lip plumper under $15
- Glassy, high-shine finish without stickiness
- Wide shade range to suit all skin tones
Rave Review:
"LOVE this color!!! I actually like this more than all my Tarte lip products. This color is perfect. It makes you look polished and put together without being too much."
2. e.l.f. Power Grip Dewy Setting Spray – Affordable Dupe for Milk Hydro Grip
Lock in your look and keep your skin hydrated with the e.l.f. Power Grip Dewy Setting Spray, a budget-friendly alternative to the Milk Hydro Grip Setting Spray — and it’s $28 cheaper. This multitasking spray can be applied under your makeup as a hydrating primer or over your finished look to set everything in place. The result? A fresh, dewy finish that lasts all day.
Why We Love It:
- Affordable setting spray under $15
- Works as both a primer and a makeup setter
- Hydrates skin for a radiant glow
- Comparable to Milk Hydro Grip but with a less sticky feel
Rave Review:
"I use this not just to set my makeup but also to dampen my makeup sponge. I think it has made a huge difference in how my makeup looks and how much smoother it applies. It is just as good if not better (feels less sticky) than the similar more expensive Milk makeup one."
3. e.l.f. Perfect Finish HD Powder – Affordable Pressed Powder for a Flawless Finish
Achieve a smooth, airbrushed look with the e.l.f. Perfect Finish HD Powder, a budget-friendly pressed powder designed to blur fine lines and minimize pores for a flawless, photo-ready complexion. The silky, lightweight formula sets makeup in place without caking, making it perfect for all-day wear. Its compact design makes it easy to toss in your purse for quick touch-ups whenever you need them.
Why We Love It:
- Affordable HD pressed powder under $10
- Blurs imperfections for a soft-focus effect
- Great for oily, combination, or mature skin
- Portable and perfect for on-the-go touch-ups
Rave Review:
"I have combination/oily mature skin. This is the pressed powder I reach for every time. It's affordable and most importantly IT WORKS! This is my go-to if I want poreless, flawless skin. If you know… you know! Thanks e.l.f. for hitting it out of the ballpark with another successful product."
4. e.l.f. Lock It Down Eyeshadow Primer – Affordable Dupe for Urban Decay Primer Potion
Get vibrant, crease-free eyeshadow that lasts all day with the e.l.f. Lock It Down Eyeshadow Primer, a budget-friendly alternative to the iconic Urban Decay Eyeshadow Primer Potion. This lightweight, long-wearing formula creates a smooth, even base that grips onto pigment, preventing oily lids and fading while enhancing the color payoff of your shadows.
Why We Love It:
- High-performance eyeshadow primer under $10
- Prevents creasing, fading, and oil buildup
- Intensifies shadow pigmentation for bold, long-lasting looks
- A fraction of the price of Urban Decay’s cult-favorite primer
Rave Review:
"This is as good as Urban Decay and way cheaper. Eye shadow does not crease all day."
Celebrity Shoutout:
Recommended by Madison LeCroy, who praises its staying power and ability to keep eyeshadow flawless from morning to night.
5. e.l.f. Jelly Pop Dew Primer – Hydrating, Dewy Alternative to Power Grip Primer
Get the same grip and long-lasting hold you love from the e.l.f. Power Grip Primer with an added radiant, dewy finish thanks to the e.l.f. Jelly Pop Dew Primer. This lightweight, gel-based formula preps and hydrates your skin, creating the perfect base for seamless makeup application. Infused with skin-loving ingredients, it smooths uneven texture and locks makeup in place while giving your complexion a healthy, lit-from-within glow.
Why We Love It:
- Same long-wear grip as Power Grip Primer
- Hydrates and smooths skin for a flawless base
- Leaves a radiant, dewy finish
- Ideal for dry or combination skin
Rave Review:
"Perfect to even out my dry skin that comes out when I do my makeup even after moisturizing. It makes my skin feel moisturized under my makeup, not cakey and dry. I like that it creates an actual primer layer instead of just absorbing immediately. Leaves my skin looking dewy and hydrated."