Best New Beauty Products of August 2025 – Discover the Latest Beauty Innovations
Hundreds of products arrive on our editors' desks every month, but not all of them live up to their claims or meet expectations. (Not everything that goes viral on TikTok is a hit.) Here's our exclusive roundup of the best-in-class beauty products, hailed by our team and now available in stores. From SkinCeuticals' new serum for GLP-1 users to K18's first heat protectant, we give you a glimpse into what's new.
The best new beauty products this month
1. Peach & Lily Bioactive Micro-Exosome Protein Ampoule ($53)
If your biggest beauty concern is losing that youthful glow (and you know it as soon as it starts to fade), this is the product to try. It addresses collagen loss with the brand's ultra-concentrated MicroMimic Tri-Signal Concentrate—a blend of small biomimetic proteins, exosomes, and plant growth factors—and helps visibly smooth and firm skin. Plus, you'll get an instant glow.
"I grew up in Korea and spent a lot of time researching and developing products there, and I was inspired by the rapid advancements in skincare technologies and the amazing results we see from in-office treatments," says founder and beauty expert Alicia Yoon. "We challenged ourselves to recreate that level of transformation in a bottle. After years of collaboration with world-class labs, dermatologists, biotechnologists, and cell biologists, we developed a truly groundbreaking product."
2. K18 HeatBounce ($48)
This is the brand's biggest launch since the launch of its popular Molecular Repair Mask in 2020. This innovative cream-to-cream product provides heat protection using a unique biotechnological molecule called ResiliCore. Use it on damp or dry hair (it works on all hair types) before blow-drying/styling to protect your hair from heat tools and UV exposure, while preventing breakage of the hair cuticle (not just the surface).
"From the beginning, we were guided by one principle: biology tells the truth," says Suvin Sahib, co-founder and CEO of K18. "Our work isn't cosmetic, it's molecular. With K18PEPTIDE, we repaired broken keratin strands. With HeatBounce and ResiliCore, we help prevent this damage from happening in the first place. This is the first intelligent heat protection system in hair care. It's proactive, responsive, and built on years of research into how nature protects against heat. At the same time, it provides the added benefit of lightweight hydration and detangling, without requiring stylists or consumers to search for another product. For us, this isn't an extension of our product line, but rather a quantum leap, heralding a new era in proactive styling powered by biotechnology.
3. Bubble Skincare Talk Back Lip Serum
Enriched with soothing and hydrating ingredients like avocado oil, shea butter, squalane, sunflower seed oil, and pomegranate, this new lip serum deeply nourishes dry lips and leaves them beautifully glossy. It's also super cute, and we love its convenient packaging. If you're looking for a pink hue, go for Watermelon (it tastes like watermelon!), and if you prefer sheer, opt for Loud & Clear.
"I was lucky enough to test the Talk Back Lip Serum before it was released in my collection—it's a must-have on set," says celebrity makeup artist Todd Harris. Whether I'm prepping a model for a photoshoot or touching up a star before hitting the red carpet, it gives your lips the perfect glossy finish without feeling sticky. It instantly hydrates your lips, leaving them feeling perfectly moisturized. I use Loud & Clear when I want a natural, healthy glow, and Watermelon for a subtle color that will make you look beautiful in photos. I wear it alone or layer it over my lipstick, making it versatile for all-day touch-ups.
4. SkinCeuticals AGE Interceptor Ultra Serum
This groundbreaking serum is part of a whole new skincare category that addresses the common side effects of glycosylation (the breakdown of collagen and elastin in the skin), or skin/facial changes following rapid weight loss associated with the hormone GLP-1, also known as "Ozempic face." Enriched with patented firming ingredients (Rhamnose and Yellow Gentian Root Extract) and a 34.6% concentration of L'Oréal's wrinkle-smoothing Flavo-Proxylene, it helps visibly lift and firm the jawline, cheeks, forehead, and neck where elastin and collagen are depleted. It also hydrates the skin and strengthens its protective barrier.
While GLP-1 patients may benefit greatly from using this serum (it has also been clinically tested on them), it's a great option for anyone experiencing signs of aging and is recommended for all skin types and tones. “Glycosyl buildup and collagen loss in the skin lead to visible signs of aging, such as sagging skin and wrinkles,” says Diane Davis, MD, a dermatologist in Dallas. “I recommend this serum to my patients who are looking for dramatic lifting results in key facial areas, using ultrasound and other tightening procedures.”
5. Burt's Bees Body Boost Moisturizer
You're familiar with Burt's Bees' beloved lip balm and its facial products for sensitive skin, but now the brand is entering a new category: body care. Our top pick from the collection is this melt-in moisturizer, with a creamy, oily texture designed to lock in moisture for dry or dehydrated skin without leaving a residue. Enriched with ceramides and peptides that nourish the skin barrier, it smells delicious thanks to a natural blend of guava, watermelon, and grapefruit.
"What makes Burt's Bees's Body Boost collection stand out is that it offers a skin-first approach, treating your body with the same care and nourishment you give your face—something consumers are increasingly looking for," says Mariella Goldsten, the brand's marketing manager. Powered by nature and backed by science, each formula is carefully crafted to deliver tangible results thanks to its naturally derived, active ingredients. The Moisturizing Melt is a great example: it's rich and fast-absorbing, deeply hydrating without feeling heavy, and leaving your skin feeling soft and cared for without leaving any greasy residue.
6. Kosas Soulgazer Mascara
Sheena Zadeh, the brand's founder, calls her new mascara "a masking lash serum in the form of a lengthening mascara," and we totally agree. It lifts and lengthens lashes for a dramatic look, while strengthening them with peptides over time. In fact, the brand claims users will notice noticeable lash growth within six to eight weeks. We also love its exclusive curved brush, which grasps every lash—even the tiny ones in the inner corners—and separates them for maximum effect.
"I've always believed that eyes are more than just a feature; they're like little portals to our identity," Zadeh says. "One look speaks volumes. That's what inspired me to create Soulgazer Mascara. I wanted to create something that would capture the connection we feel through our eyes and express it with beautifully defined lashes. After years of testing and tweaking, we finally arrived at a formula I'm incredibly proud of. It's incredibly lengthening, buildable, and packed with a powerful peptide that helps support lash growth over time. I didn't want to stop until we had a product that performed as well as a mascara, supported lashes as a serum, and told a story from the inside out.
7. Joico Dream Blowout Glass
For every girl struggling with frizz, especially this time of year, this floral-scented glass hair treatment will be your perfect companion. Spritz the heat-activated formula (be generous; less is more with this product) onto damp hair before styling to lock in shine, protect from humidity, and enjoy frizz-free hair for up to three days. It also acts as a heat protectant (up to 400 degrees) and detangler, leaving strands silky-smooth.
Key ingredients include shine-boosting sea kelp and a unique liposomal delivery system called SmartRelease, which continuously releases rosehip oil, arginine, and plant protein into the hair cuticle for repairing and strengthening benefits.
8. Oak Essentials Refining Mask
This flexible, botanical-infused blue mask is a quick fix for dull skin in just 10 minutes. A blend of purifying blue tansy, soothing mineral-rich French deep-sea water, and barrier-strengthening ceramides, along with the calming scent of chamomile, makes this a skincare essential and currently tops our list.
"I've always wanted a morning mask that fits seamlessly into my daily routine," says founder Jenny Kane. "In 10 minutes, this mask shrinks my pores, smooths my texture, and gives me that 'wow' effect so I can sip my green smoothie or wake up my kids."
9. Main Temp Check Heat Protector
One of our favorite products from the brand's new styling line (we're big fans of everyone's favorite hot styling tools). This lightweight dry spray protects against heat damage (up to 450 degrees)—no more frizz during styling—frizz, and humidity. Enriched with panthenol, oat peptides, and the brand's signature fruity, floral scent, Pinky Promise, it's a formula you'll find yourself reaching for before every styling session.
"When we started asking our community what they really needed from a hair care brand, it was damage reduction," says founder and celebrity hairstylist Jen Atkin. "They wanted to understand and care for their hair like they understand and care for their skin. That's why we created Temp Check, a way to protect your hair during heat styling, temporarily check your hair's current—and future—damage, and add softness and shine, all with a great scent."
10. BareMinerals Talc-Free Compact Powder Foundation SPF 15
It's hard to believe it's been 30 years since the brand launched its iconic Loose Matte Broad Spectrum SPF 15 Foundation. Those little black tubes were once a staple in everyone's makeup bag. But they could get messy, making them less travel-friendly than some other powder options. Hence, this new addition, which gives users the same talc-free formula and favorite color range, in a compact with an applicator at the bottom.
The powder foundation is dermatologist-tested, non-acnegenic, non-comedogenic, and easy to use. "This product is amazing because it's mineral-based and contains simple ingredients that instantly improve skin texture and clarity while reducing redness," says makeup artist David Birdwell, the brand's executive director of global education and arts. "All bareMinerals products are designed with the firm belief that makeup can actually benefit your skin."
11. L'Oréal Paris Elvive Glycolic + Gloss High Shine Serum
This silky, ultra-affordable serum adds glycolic acid, a skincare ingredient we know and love, to its haircare formula, leaving it ultra-smooth. "This serum delivers amazing results thanks to its key ingredient, the glycolic acid complex," says celebrity hairstylist Dimitris Giannitos. "It smooths hair 14x [when used with the shampoo and conditioner from the same range], leaving it with superior shine and luster. It can be used on both wet and dry hair and is suitable for all hair types."
12. Kopari Ceramide Grinding Cleansing Balm
No need to dig your fingers into cleansing balm bottles. 1.) Let's be honest, you probably lost the little scoop, and 2.) Kopari's new packaging is gorgeous. (Yes, I love bottles too, but I often squeeze too much or not enough.) This smooth, fruity-scented formula is packaged in a container with a scooping applicator to dispense the fresh product in the perfect amount every time.
Key ingredients include ceramides that support and nourish the skin barrier, plus antioxidant-rich sea buckthorn oil, vitamin E, and botanical oils. Together, these ingredients remove the toughest waterproof mascara, sunscreen, and anything else without leaving your skin feeling dry or damaged.